Wednesday, April 27, 2005

PPPDA: Preliminary Analysis

OK, so Greg Shaw, who was watching the power pop scene as close as anyone else in those days, was seriously freaked out by the end of 1978, convinced that the American music-listening public was seriously stupid or craven or simply had shitty taste in music. Why did he think so?

Disco.

For those of us looking at the rock/pop universe of that time from the present moment, it's obvious that disco was in its last gasp, and that new forms of music were shaping and combining. The marriage of punk and pop, the parents of power pop, was still in its honeymoon, and would bear fruit in the fullness of time.

But that's not how it looked on the ground.

Here's a triumphalist version (warning: disco history site!):

1978 is arguably the peak year for Disco in terms of influence on popular culture as a whole and in terms of financial success. A number of firsts for Disco took place in 1978. A movie featuring the underground world of Disco itself would be one of the top moneymaking films of 1978 and one of the top 10 of the entire decade. The soundtrack to that film, a double album filled with Disco, would become the biggest selling album of all time. A Disco song featured in another 1978 movie would win the Academy Award for Best Song in a Motion Picture. A Disco group that debuted in 1978 would be the first Disco artists to win the Grammy Award for Best New Artist. Mainstream recording artists as varied as the Rolling Stones and Barry Manilow scored big with Disco records. Disco had become dominant.


So, I see Heaven Tonight, they see Thank God It's Friday. And both those visions are true.

1978 was just a weird year generally, though. It was the year of three popes (which, in retrospect, should have been a red flag about the rising power of conservativism that would deliver to us, in short order, Thatcher and Reagan). It was the year of the Guyana mass suicide andf the rise of gasahol. It was the year of Grease and Superman. It was the year the Bad News Bears went to Japan. It was the year WKRP premiered. And so a mixed bag. Anyone looking back ot the year from its end (as Shaw did for his January editorial) could be excused for being a bit..... confused. And not seeing that the clouds were going to part soon.

By 1979, things were changing fast. And Shaw's abrupt about face in the cited editorials shows that. By the end of that year, power pop was everywhere. The Knack dominated, of course, but every major label had at least one power pop act, many more than that. Much as it galls me to admit it, it wasn't all good (I'll probably never really *like* Off Broadway, I confess), but it was a movement, which is what Shaw had predicted all along.

3 comments:

Eli said...

I, um, *like* disco...

NYMary said...

I love you Eli, but you're young. If you remembered disco, in its ascendancy, you wouldn't like it. If you went to the grocery store and saw old fat women in red satin pants and Candies, if Alicia Bridges and the Bee Gees were in heavy rotation on your radio station, if every kid you knew thought they were starring in Saturday Night Fever and dressed and acted accordingly--no, you wouldn't have liked it. Giggling at the Village People, doing the YMCA at a wedding with your maiden aunt, is not the same as seeing them regularly on TV, and being expected to take them seriously. If otherwise respectable artists were getting tarted up and putting any damn thing to a drum machine and releasing it as a 12" single, you'd get mad, eventually. ("Goodnight Tonight," anyone?)

In 1979, I won a radio show. It was syndicated, and arrived at my local station on 3 lp's. Every week they had a drawing and some lucky sap got to take home the show. The number one song that week: "Enough is Enough," by Donna Summer and Barbara Streisand.

Enough is enough, indeed.

Disco as a historical artifact is very different from living as a cognizent, record-buying person in the disco-saturated world of the late 70's. Trust me.

Eli said...

I only remember the tail end of it the first time around, and I hated it at the time, and for several years thereafter.

But something happened, I don't know what, and now I really enjoy it. It might be related to when I started dancing to music instead of just listening to it, or possibly it leached into my being through all the 70s clothes I was wearing. Who knows.